Marketing & Communications Consultant.
Want to collaborate with an industry expert to reach your full potential?
I use my empathetic life-lense to help thought leaders, small businesses and arts institutions tap into their customer base and develop long-lasting success. My focus as a collaborative consultant is to use my varied experience working for notable brands such as Etsy, ACMI and Mindful in May to deliver tailored, actionable and successful strategies.
I’m currently available for consulting engagements.
Brands I have had the pleasure of working with.
About me:
I am a marketing and communications leader with extensive experience working in senior roles across a range of industries such as education, tech and the arts (see my LinkedIn Profile here). Some of the brands I have worked with include Etsy, RMIT, ACMI, Mindful in May, The National Stroke Foundation, L’Oreal, Jack Daniels, The University of Melbourne, BAR Studio and Beautiful Accommodation.
I have extensive experience building personal brands, including my own, having spoken at the likes of the Melbourne Writers Festival, General Assembly and Interactive Minds Conference. You can also find my freelance writing published in niche publications such as WellBeing Magazine, Assemble Papers and The New Daily.
With many career highlights under my belt, I found my true passion helping creative entrepreneurs whilst working in a senior marketing and communications role for Etsy during their IPO and grassroots expansion into Asia. This gave me the opportunity to help thousands of small businesses in Australia and Asia flourish. I did this in a number of innovative ways but I am particularly proud to have led strategic projects such as the launch of Etsy’s digital influencer marketing portfolio and the Etsy Design Awards - both are now a global initiatives.
Testimonials
“Anna was an absolute shining asset to our social impact enterprise. She has an extraordinary work ethic, goes above and beyond and is exceptional at working under pressure. She brought her magical organisational skills, creativity, strategic brilliance, extraordinary execution and exquisite relationship building skills to the business to grew it and take it the the next level. I'll miss her on board our team. If you're lucky enough to have her in your business you'll know what I mean. She's also an absolutely lovely person which makes working together a pleasure.” — Dr Elise Bialylew, Founder of Mindful in May and author of #1 best selling book The Happiness Plan.
“Anna is hard-working and client-focused. She is meticulous at everything she does and is able to create solid working relationships, establishing an outstanding rapport with clients, colleagues and professional organisations. Anna is highly respected by those who have the opportunity to work with her. She has a delightful nature at work, is a great communicator and is an engaging presenter. Anna would be a tremendous asset for your company and has my highest recommendation.”— Hilary Sadek, Director of Brand & Marketing at ACMI
I worked with Anna while heading national PR and Communications for Etsy's Australian operations. I'm delighted to provide her with a recommendation for many reasons. Anna's key strength is her ability to work in close collaboration with others while building genuine relationships…I was also very impressed by her ability to build and pitch creative concepts in pursuit of business goals and go on to develop these concepts. Her portfolio is filled with beautiful work to be proud of. She is an asset to any purposed driven marketing, communications and brand org and I recommend her without hesitation”. — Kirsteene Phelan, Director of Customer Care at Blacklane
Let’s work together and have fun while we do so.
60-minute Marketing Consultation
These hour long marketing consults are perfect for industry experts and small business owners who need a nudge in the right direction or to sense check marketing ideas.
Completed over Zoom. This is a great chance to discuss any questions that you might have pertaining to your business. You might want to discuss an approach for launching a new product or discuss the best way to build out a compelling email campaign. The hour is a chance for you to navigate any blocks that you might have from a marketing perspective.
60-minute marketing consultation - $199 AUD
60-minute PR consultation
Are you an industry expert? Do you have a unique story to tell? Then PR could be your opportunity to grow your profile. Let’s chat about the clever ways you can get your name in the media and increase visits to your website.
60-minute PR consultation - $199 AUD
Strategy Development
This is where we work together to make your goals a reality. Whether you are looking to launch a new product, service or grow your personal brand I can help by creating a customised strategy that will set your business up for success. Successful marketing strategy involves the collision of science (hello research and data) and art (hello understanding human needs).
Strategy options include:
Full marketing and communciations strategy (covering the likes of paid advertising, organic social channels and PR).
Thought leadership strategy (this usually focusses on PR & content)
Communications strategy (media, content, EDMs e.t.c)
Social media strategy (paid and organic)
Influencer strategy
Reach out to discuss your needs and receive formal a quote.
Content Development
Let me take the worry of developing content off your hands. I can write eye-catching email campaigns, press releases, media pitches, blog posts and annual reports.
Reach out to discuss your needs and receive a formal quote
Customer Experience
Understanding the best way to communicate with prospective and existing customers can be challenging. Let me create a tailored customer journey map for your business that will give you a holistic approach to engaging with your target audience.
As part of this project, I can also write email campaigns with the goal of increased open and click-through rates.
Reach out to discuss your needs and receive a formal quote
Photo by Ryan Wheatley